Rethinking Short-Term Persuasion: A Proposed Approach for Marketers - A Holistic Examination of Brand Incentives’ Effectiveness to Drive Short-Term Sales
Carol Foley, David Kuhn and Elizabeth Harris
Product innovation, the fragmentation of media, and the surge in digital and social media platforms have forced marketers to increase their focus on short-term sales tactics.
Rethinking Short-Term Persuasion: A Proposed Approach for Marketers A Holistic Examination of Brand Incentives' Effectiveness to Drive Short-Term Sales
Carol Foley, David Kuhn and Elizabeth Harris
Leo Burnett Company, Inc.
MANAGEMENT SLANT
