Reddit's tips for creating successful memes

Creating memes on social media is a powerful way to build brand affinity, but many marketers fundamentally misunderstand the process of achieving this goal.

Joe Federer, Head/Brand Strategy, Reddit

"If I am a consumer interacting with your brand in the social-media space, I do not care about you as the brand," said Joe Federer, Head/Brand Strategy for Reddit, the social-media platform specializing in cont

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