Campaign details
Agency: Sid Lee
Advertiser: Red Barrels
Category: Targeting
Section I — Case Parameters
Business Results Period (Consecutive Months): November 2016 – April 2017
Start of Advertising/Communication Effort: November 2016
Base Period as a Benchmark: September 2013 – March 2015 (Outlast 1 releases)
Geographic Area: Global
Budget for this effort: $50,000 – $100,000
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
When a small independent video game developer stands up to big brands and manages to capture the hearts, minds and wallets of gamers worldwide. When carefully listening to your community unlocks a powerful insight that not only matters to them but also resonates beyond your fan base. When you reach 752M impressions with under $1,000 in media.