Mucinex: #SuperSickMonday

Mucinex, the cold and flu medicine brand, inserted itself into conversation around the Super Bowl to increase engagement during peak flu season in the US.

Campaign details

Advertiser: Reckitt Benckiser Brand: Mucinex Agency: McCann New York Country: United States

Objectives

On top (not top of mind)

Mucinex's patents expired in 2014 and sales started slumping, it repositioned from a product known for mucus int

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