SK-II: Versus

SK-II, a Japanese cosmetics brand and official sponsor of the Tokyo Olympics, ran a campaign that drew attention to women’s mental health through films featuring leading athletes, resulting in positive media reactions and increases in local and global sales.

Campaign video: SK-II – Versus

Selected creative: SK-II – Versus


Media agency: EssenceMediacom SingaporeCreative agency: Grey TokyoAccount Executive: Iris Gu / Sho Ikegami IkegamiAgency Producer: Miwako Yasukouchi / Shoko AkutagawaAssociate Creative Director: Yoichi InamuraCopywriter: Yukika Anan / Yuta KudoCreative Director: Ken Mitani / Shane LesterExecutive Creative Director: San TakashimaMedia Director: Prajat KharProject Director: Angelique MalabananStrategy: Hiroko MatsuoTeam Lead:Nihar Das...

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