KFC: Michelin Impossible

KFC, a fast food chain, transformed public perceptions of its food quality in Australia with its campaign Michelin Impossible which aimed to win the restaurant a Michelin Star.

Selected creative: KFC – Michelin Impossible

Read the full campaign case study


Agency: Ogilvy Sydney Contributors: Toby Harrison / Ryan O'Connell / Hamish Hartley / Charlotte Jones

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands