DB Export: I'm Drinking It For You

Beer brand DB launched a multimedia campaign which featured the used of experiential marketing and a multi-platform takeover to launch its DB Export Gold Extra Low Carb beer in New Zealand.

Campaign video: DB Export – I'm Drinking It For You

Read the full campaign case study

Selected creative: DB Export – I'm Drinking It For You

Credits

Agency: Colenso BBDO Auckland / Carat Auckland / Red Star Auckland Contributors: Ahmad Salim / James Tucker

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