Cadbury: Not Just a Cadbury Ad 2.0

Confectionery brand Cadbury Celebrations grew engagement and sales among families in India during Diwali, with an interactive, geotargeted campaign that made India’s biggest superstar Shah Rukh Khan the ambassador for small, local stores.

Campaign video: Cadbury – Not Just a Cadbury Ad 2.0

Read the full campaign case study

Selected creative: Cadbury – Not Just a Cadbury Ad 2.0


Agency: Ogilvy Mumbai / Wavemaker MumbaiBusiness Group Head: Jiten Tahiliani / Monika SolankiClient Lead: Adhir AnandClient Partner: Harsha Vardhan DesireddyClient Servicing Director: Hermant Sharma / Neha ShahCreative Lead: Neville ShahCreative: Prakash NairGeneral Manager: Brajesh DwivediGroup Head: Rahul TiwarekarNew Business Director: Apeksha Dhuri / Faheem MerchantPlanning Director: Prasidh DalviVP - Planning:Bhakti...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands