Muskrat Magazine: Missing Matoaka

Muskrat Magazine, a magazine brand, launched Missing Matoaka in Canada via an alternative audio track that corrects the harmful stereotypes and inaccuracies portrayed in Disney's Pocahontas in a way that brought much-needed attention to the truth.

Campaign video: Muskrat Magazine – Missing Matoaka

Selected creative: Muskrat Magazine – Missing Matoaka


Creative Agency: BBDO Toronto Account Management: Rebecca Flaman Chief Strategy Officer: Sarah Henderson Creative: Derek Blais / Hailey Ireland / Max Geraldo / Olga Netaeva Production: Beatrice Bodogh / Fabio Montanari Project Management:Fernanda Rodrigues / Jason Dick...

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