Burger King: Moldy Whopper

Burger King, a fast food chain, increased sales and high quality ingredients perception in the US and across the world by creating a counterintuitive campaign that showed its burgers are now made without artificial preservatives.

Campaign video: Burger King – Moldy Whopper

Selected creative: Burger King – Moldy Whopper


Creative agency: INGO Stockholm / DAVID Miami / Publicis Bucharest Account Executive: Mia Melani Account Director: Rickard Allsterin Art Director: Ivan Montebello / Sergio Takhata Eduardo Marcues / Jorg Riommi Pablo Murube Fernando Pelizzaro / Jean Zamprogno Björn Ståhl Pablo Dachefsky Pancho Cassis / Bruno Bertelli Alexander Lundvall / Åsa Eklund Stefane Rosa Simon Stefansson Carlos Torres Camilo Jimenez / Max Hultberg Magnus Ivansson Stefan Kindgren

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands