Proving the value of strategy

Proving the value of an investment is crucial to maintaining an ongoing supply of money – for CFOs and CEOs, the data is more easily available than ever but agencies are getting left behind as media partners help to answer many of the tougher questions.

Value took on a newly complicated hue at the 2018 Cannes Lions International Festival of Creativity. Not only did Publicis highlight the soul-searching taking place in the agency world as the holding group model comes under the scrutiny of changing client...

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