Prospan: The world's first cough predictor

Luke Brown and Angela Smith

Prospan, a kids natural cough remedy, created the world's first cough prediction algorithm to deliver a 27% increase in sales in a market that shrank by 8.5%.

Campaign details

Brand: Prospan Advertiser: Flordis Australia Agency: AFFINITY

Introduction

This is the story of how Prospan, a kids' natural cough remedy, created the world's first cough prediction algorithm to overcome significant business challen

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