Brand: Procter & Gamble
Agency: Bluefocus Digital Marketing Agency
2018 PyeongChang Winter Olympic was the prelude of 3 Olympic Games in Asia and played a critical pre-heat role for 2020 Beijing Olympic Games in China. P&G (Procter & Gamble) believed Olympic was a high reach event which enabled both consumer and customer excitement, who served 10-year sponsorship with IOC and as Top Partner in 2018 PyeongChang Olympic. Meanwhile, P&G's key customer Alibaba (the well-known e-commerce giant with in China) was also a Top Partner in this Winter Olympic 2018.
The agency was assigned to generate a social-commerce campaign idea to Build P&G and its brands into a symbol of quality and trust by maximizing Winter Olympic impact, meanwhile to drive traffic to P&G's flagship store in Tmall.com (Alibaba's B2C online retail) as direct sales conversion, as well as customer relations building with Alibaba.