Agency: Leo BurnettAdvertiser: Procter & GambleCategory: Canadian Success on the Global Stage
Section I — Case Parameters
Business Results Period (Consecutive Months): June 2016 – August 2016Start of Advertising/Communication Effort: June 2016Base Period as a Benchmark: June 2015 – August 2015Geographic Area: USABudget for this effort: Over $5 million
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
In order to drive an immediate sales increase in the USA of Gain flings!™, we stepped outside category...