Pril: One-Drop Bottle

Pril, a dishwashing detergent brand, used tiny bottles and in-store promotion to improve brand scores and sales in the United Arab Emirates.

Campaign details

Brand: PrilBrand owner: HenkelLead agency: TBWA\RAADCountry: United Arab EmiratesIndustries: Cleaners & detergentsMedia channels:Online video, Packaging & design, Point-of-purchase, in-store, Product sampling, Sales promotions,...