Prasadam Industries: The Snake Guard

Prasadam, an NGO working for the welfare of farmers, created an innovative product to safeguard both farm workers and snakes in rural India.

Agency: The Social Street, India

Campaign Strategy

Agriculture is the primary rural occupation in the Indian states of Maharashtra and Karnataka. However, there have been negative effects of the larger numbers of farmers working in the fields. Of the 114,000 cases of snake bites last year in India, t

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