Pick n Pay Fresh Content

Pick n Pay, a supermarket chain, created an integrated multi-platform ecosystem, with audience-specific messaging aimed at lapsed customers in South Africa, which delivered incremental sales uplift.

Campaign Overview

Launched in Winter 2018, the Pick n Pay Fresh campaign is a multi-platform, through-the-line content-led campaign aimed at Core and Core Upper shoppers (those who spend between R1 000 - R1 500 per month). One market of particular interest was those s

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