Brand: PharmatonAdvertiser: SanofiAgency: Mindshare TurkeyCountry: Turkey
Pharmaton significantly uplifted its brand metrics in 2018, thanks to a strategic sponsorship and second screen integration on Survivor and TV8 Second Screen app.
Objectives and Strategy
Pharmaton is a Multivitamin brand which commits both physical and mental performance and energy. Pharmaton's main competitor is a brand with a heritage over 40 years. Even though Pharmaton has high top of mind awareness scores, trial scores were still relatively below targeted KPIs. Thus our objective was to increase trial scores, via highlighting Pharmaton's energy...