Pfizer Vaccines UK: #24YouHaveThePower

Pharmaceutical company Pfizer created an integrated influencer marketing campaign to appeal to adolescents in the UK and warn them about the signs and dangers of meningococcal meningitis.

Campaign details

Brand: Pfizer Vaccines UKAgency: Burson Cohn & Wolfe

Overview

Meningococcal meningitis is an uncommon, but serious disease that—if left unattended for as little as 24 hours—can result in life-altering, long-term disabilities, or even death.

In response to the fact UK adolescents (aged 15-24) are largely unaware they're the second most likely age group to develop meningococcal meningitis, Pfizer, the maker of meningococcal meningitis vaccines, wanted to convey the risks -and provide information to young people on how they could protect themselves - through an integrated influencer marketing campaign.

Knowing adolescent audiences are one of the...

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