Campaign details
Brand: PeugeotBrand owner: PSALead agency: Kinetic Worldwide, MediaComContributing agencies: Havas LemzCountry: NetherlandsIndustries: MPVs, minivansMedia channels: Outdoor, out-of-home, Programmatic displayBudget: Up to 500k
Executive summary
In late 2017, we were briefed by Peugeot for a campaign promoting Peugeot's 0% financial lease proposition. Peugeot wanted to promote its professional offering nationwide among small and medium-sized businesses with a potential interest in Peugeot's cargo minivans.
The brief requested a campaign period of three weeks and nationwide coverage with a budget that would traditionally deliver only regional coverage....