Brand owner: PSA
Lead agency: Kinetic Worldwide, MediaCom
Contributing agencies: Havas Lemz
Industries: MPVs, minivans
Media channels: Outdoor, out-of-home, Programmatic display
Budget: Up to 500k
In late 2017, we were briefed by Peugeot for a campaign promoting Peugeot's 0% financial lease proposition. Peugeot wanted to promote its professional offering nationwide among small and medium-sized businesses with a potential interest in Peugeot's cargo minivans.
The brief requested a campaign period of three weeks and nationwide coverage with a budget that would traditionally deliver only regional coverage. We therefore faced the challenge of reaching this very specific audience using available targeting and buying options for out-of-home (OOH) and doing so within the given budget.