Peruse purchase data to optimise ad campaigns

Leslie Wood

Shows how examining actual purchase data rather than customer demographics, enables a brand to target first-time and loyal customers in a category in different ways, to get the most out of their ad campaigns.

Data and creativity

This article is part of a series of articles on data and creativity. Read more.

You are the product manager for a well-established brand of laundry detergent. Your brand has been number two in the market for a while, and it's time to...

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