Peruse purchase data to optimise ad campaigns

Leslie Wood

Shows how examining actual purchase data rather than customer demographics, enables a brand to target first-time and loyal customers in a category in different ways, to get the most out of their ad campaigns.

Data and creativity

This article is part of a series of articles on data and creativity. Read more.

You are the product manager for a well-established brand of laundry detergent. Your brand has been number two in the market for a while, and it's time to make a push for the number one spot. You make your pitch, secure a sizeable advertising budget, create beautiful ads and optimise your media mix to reach new consumers. You await the outcome in glorious anticipation, only to find out that you have fallen further behind your main competitor: you gained a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands