Pantene: Blend-In

Hair care brand Pantene reinvented the approach of its Beautiful Lengths programme to build hair donation momentum and reduce barriers to donating hair in Israel.

Campaign details

Brand: PanteneBrand owner: Procter & GambleAgencies: MediaCom Connections Israel, ACW Grey Tel-AvivCountry: IsraelIndustries: Hair careMedia channels: Events & experiential, Online video, Social mediaBudget: 500k - 1 million

Executive

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