Pantene: Beautiful Lengths

Gilad Kat, Guy Melzack

Pantene, the hair-care brand, revived the Beautiful Lengths campaign in Israel by communicating the opportunity to remove a cancer sufferer from a billboard.

Campaign details

Brand: PanteneBrand owner: Procter & GambleLead agency: MediaCom Connections Israel, Adler Chomski (Grey Israel)Contributing agencies: Stern Ariely SaarCountry: IsraelIndustries: Hair careMedia channels:Mobile & apps, Online video,...

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