P&G's Pritchard to digital deadbeats: Game over

This event report outlines how Procter & Gamble, the FMCG giant, is driving new measurement standards across the digital ecosystem.

P&G's Pritchard to digital deadbeats: Game over

Geoffrey Precourt Warc

Building on a craft-versus-crap analysisof digital marketing introduced last year, Marc Pritchard – and the world's largest advertiser he represents – has moved beyond analysis to practice with a set of new standards that promise to rock online advertising on its heels.

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