P&G's Pritchard takes on fakes, fraudsters and fearmongers

This event report outlines how Procter & Gamble, the FMCG giant, is challenging players in the digital space which are blocking progress in areas such as viewability, third-party verification and tackling ad fraud.

P&G's Pritchard takes on fakes, fraudsters and fearmongers

Geoffrey Precourt Warc

Stephen Whiteside Warc

Marc Pritchard is almost single-handedly rewriting the playbook for modern marketing. And, as he leads the march to integrity, Procter & Gamble's...