Universal Pictures & Pertemps Network Group: The Grinch & Pertemps Network Group Recruitment

Pertemps, a recruitment brand, partnered with Universal Pictures film The Grinch to promote its recruitment resources in the UK with the message, if your job makes you feel like a Grinch, it's time for a new one.

Campaign details

Advertiser: Universal Pictures / Pertemps Network Group Brand: Universal Pictures / Pertemps Network Group Agency: Brand Culture Country: United Kingdom

Background

Established high street recruitment business Pertemps had, in recent years, faced stiff competition from contemporary digital recruitment companies and online job search engines such as Monster and Indeed with big marketing budgets. With the run-up t