Universal Pictures & Pertemps Network Group: The Grinch & Pertemps Network Group Recruitment

Pertemps, a recruitment brand, partnered with Universal Pictures film The Grinch to promote its recruitment resources in the UK with the message, if your job makes you feel like a Grinch, it's time for a new one.

Campaign details

Advertiser: Universal Pictures / Pertemps Network GroupBrand: Universal Pictures / Pertemps Network GroupAgency: Brand CultureCountry: United Kingdom


Established high street recruitment business Pertemps had, in recent years, faced stiff competition from contemporary digital recruitment companies and online job search engines such as Monster and Indeed with big marketing budgets. With the run-up to Christmas and New Year traditionally being when most people consider moving job, Pertemps were looking for a contemporary campaign idea that would help raise mass-market awareness of their recent brand refresh as 'The Face of Recruitment' and...

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