Advertiser: The Czech Union of Breweries and MalthousesBrand: The Czech Union of Breweries and MalthousesAgency: Garp IntegratedCountry: Czech Republic
The consumption of draft beer decreases. In 2014, the Czech Union of Breweries and Malthouses decided to organise a nationwide event "Days of Czech Beer" driving a wide audience to have a draft beer to celebrate the Czech beer.
In August 2018, client decided to change the creative agency and invited Garp Integrated (it's us) to launch 5th event "Days of Czech Beer".
We were facing three main issues:
- Low awareness...