The Czech Union of Breweries and Malthouses: St. Wenceslaus

Czech Union of Breweries and Malthouses, a company that represents the interests of breweries, malt houses and other suppliers and partners in the beer sector, promoted its beer festival by putting the st. Wenceslaus statue in the festival pub.

Campaign details

Advertiser: The Czech Union of Breweries and Malthouses Brand: The Czech Union of Breweries and Malthouses Agency: Garp Integrated Country: Czech Republic

Background

The consumption of draft beer decreases. In 2014, the Czech Union of Breweries and Malthouses decided to organise a nationwide event "Days of Czech Beer" driving a wide audience to have a draft beer to celebrate the Czech beer.