The Czech Union of Breweries and Malthouses: St. Wenceslaus

Czech Union of Breweries and Malthouses, a company that represents the interests of breweries, malt houses and other suppliers and partners in the beer sector, promoted its beer festival by putting the st. Wenceslaus statue in the festival pub.

Campaign details

Advertiser: The Czech Union of Breweries and MalthousesBrand: The Czech Union of Breweries and MalthousesAgency: Garp IntegratedCountry: Czech Republic


The consumption of draft beer decreases. In 2014, the Czech Union of Breweries and Malthouses decided to organise a nationwide event "Days of Czech Beer" driving a wide audience to have a draft beer to celebrate the Czech beer.

In August 2018, client decided to change the creative agency and invited Garp Integrated (it's us) to launch 5th event "Days of Czech Beer".

We were facing three main issues:

  • Low awareness...
Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands