Statutární město Brno: Brno, co není

Statutární město Brno, an information brand for the city of Brno, promoted its new website that details strategic projects in Brno with competition games for people in the Czech Republic.

Campaign details

Advertiser: Statutární m?sto BrnoBrand: Statutární m?sto BrnoAgency: Media AgeCountry: Czech Republic


The city of Brno is preparing dozens of strategic projects. These are new roads, tram tracks, swimming pools, sports stadiums, concert halls, etc. for hundreds of millions, sometimes billions of crowns. Projects where planning and implementation are demanding and last for several years. With a bit of optimism, it was assumed that the citizens of the city had a vague idea of them. With a bit of realism we would say that they knew nothing about them.

In order...

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