Samsung HOME

Samsung, a technology brand, promoted its line of home products during the summer festival season in Ireland by building a tech-enthused house in the festival woodlands, featuring its Home products.

Campaign details

Advertiser: SamsungBrand: SamsungAgency: Guns or KnivesCountry: Ireland

Background

Samsung identified a trend of their core audience attending more and more musical festivals over the summer period which coincided with sales of the products decreasing over these months. They wanted to promote their category of homewares ranging from wireless charging, to fridges and televisions and reach this audience during the Summer period where they had been struggling in recent years.

National Context of the Campaign

In the last couple decades the age profile of Ireland's first-time parents and homebuyers has been steadily...

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