Samsung HOME

Samsung, a technology brand, promoted its line of home products during the summer festival season in Ireland by building a tech-enthused house in the festival woodlands, featuring its Home products.

Campaign details

Advertiser: Samsung Brand: Samsung Agency: Guns or Knives Country: Ireland

Background

Samsung identified a trend of their core audience attending more and more musical festivals over the summer period which coincided with sales of the products decreasing over these months. They wanted to promote their category of homewares ranging fro