Rockshore Giphy

Rockshore, an Irish Lager brand, increased consumption during the Christmas period in Ireland by partnering with GIPHY to create a series of branded GIFs for sharing on social.

Campaign details

Advertiser: DiageoBrand: RockshoreAgency: BBDO DublinCountry: Ireland


Rockshore Irish Lager had a hugely successful launch in early 2018, far exceeding its already ambitious penetration and sales targets, and quickly carving out a place for itself as one of Ireland's most loved alcohol brands.

But lager sales peak in the summer and naturally tail off in the colder, darker months. As a brand built around cold refreshment, Rockshore needed to keep its place in the hearts and minds of its target market throughout the winter season, reminding people of the refreshment Rockshore...

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