Rockshore Giphy

Rockshore, an Irish Lager brand, increased consumption during the Christmas period in Ireland by partnering with GIPHY to create a series of branded GIFs for sharing on social.

Campaign details

Advertiser: Diageo Brand: Rockshore Agency: BBDO Dublin Country: Ireland

Background

Rockshore Irish Lager had a hugely successful launch in early 2018, far exceeding its already ambitious penetration and sales targets, and quickly carving out a place for itself as one of Ireland's most loved alcohol brands.

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