Campaign details
Advertiser: Kellogg's Brand: Pringles Agency: ZEAL Creative Country: United Kingdom
Background
In 2017, Pringles campaigns were starting to show signs of 'wear-out'.
Although can volumes had increased year on year between 2014 and 2016, the brand's focus on 'Buy & Get' campaign initiatives (e.g. Buy 3 cans and get a speaker) were becoming less impactful for retailers and less engaging for consumers.
