Advertiser: NestléBrand: Quality StreetAgency: ZEAL CreativeCountry: United Kingdom
Christmas is a time where retailers and brands alike communicate an abundance of messages to shoppers, making it hard to stand out from the crowd.
Nestlé's Quality Street tins are stocked at the front of store by all retailers, alongside direct competitor brands such as Roses, Celebrations, Heroes etc. so they face a head to head battle in order to ensure they are the brand of choice for Christmas shoppers.
90% of Quality Street sales are achieved during the Christmas period, so...