Nestlé: A Quality Street Christmas

Quality Street, a chocolate brand produced by Nestlé, increased sales for its Quality Street tins in the UK at Christmas by launching exclusive in-store activations in Asda, Sainsbury's and Tesco.

Campaign details

Advertiser: NestléBrand: Quality StreetAgency: ZEAL CreativeCountry: United Kingdom


Christmas is a time where retailers and brands alike communicate an abundance of messages to shoppers, making it hard to stand out from the crowd.

Nestlé's Quality Street tins are stocked at the front of store by all retailers, alongside direct competitor brands such as Roses, Celebrations, Heroes etc. so they face a head to head battle in order to ensure they are the brand of choice for Christmas shoppers.

90% of Quality Street sales are achieved during the Christmas period, so...

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