Advertiser: FerreroBrand: KinderAgency: Momentum Czech RepublicCountry: Czech Republic
Sales of Kinder products are subject to significant seasonal fluctuations. Traditionally, the strongest periods from this point of view are Christmas and Easter. For the rest of the year, sales are not as strong, with summer being the weakest season, as people do not consume sweets as much in summer.
With our client Ferrero, we were therefore facing the challenge of supporting the Kinder products in such a way that the year-by-year comparison would grow, despite the observed and predicted general overall...