Intersport Austria: Intersport Wandertage

Intersport Austria, a sports equipment brand, increased turnover in Austria by launching readily-accessible hiking experiences for the whole family.

Campaign details

Advertiser: Intersport Brand: Intersport Agency: IDEAL Live Marketing GmbH Country: Austria

Background

Intersport Austria is with a market share of 33% the number one in Austrian sports trade. Followed by Sport 200/ Gigasport (31%), Hervis 20%, Sports direct (7%). In 2018 XXL and Decathlon also entered the very competitive Austrian Sportmarket. Outdoo