Intersport Austria: Intersport Wandertage

Intersport Austria, a sports equipment brand, increased turnover in Austria by launching readily-accessible hiking experiences for the whole family.

Campaign details

Advertiser: IntersportBrand: IntersportAgency: IDEAL Live Marketing GmbHCountry: Austria

Background

Intersport Austria is with a market share of 33% the number one in Austrian sports trade. Followed by Sport 200/ Gigasport (31%), Hervis 20%, Sports direct (7%). In 2018 XXL and Decathlon also entered the very competitive Austrian Sportmarket. Outdoor/ Hiking is the most important category.

Intersport reaches and serves customers optimally, in high quality and quantity - this is also the base for its success compared to its competitors.

Intersport has one problem, however: It/ its employees isn't "present" anymore when...

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