Advertiser: Berkshire HathawayBrand: DuracellAgency: AFT Plus Promotion Sales GmbHCountry: Austria
Duracell is one of the best known battery brands in the world. The biggest competitor in Austria is Varta. Varta and Duracell share the market with Energizer and some trade labels which are cheaper than Duracell.
Duracell is especially well known because of the Duracell Bunny which is popular amongst all age groups. Batteries have become a commodity product, and there's not much of a difference among the leading brands anymore. Which means battery-buying consumers are making decisions based on...