Coca-Cola: One Way Or Another

Coca-Cola, a carbonated soft drinks brand, launched a sensory pop-up experience for consumers in Ireland to increase market share for its Coca-Cola Zero product.

Campaign details

Advertiser: The Coca-Cola Company Brand: Coca-Cola Agency: Verve The Live Agency Country: Ireland

Background

Coca-Cola has a number of beverages in the portfolio with and without sugar, however they felt they needed to develop a campaign bringing the portfolio under one master brand . Coca-Cola Original Taste was losing volume share with a slow trajectory f