Coca-Cola: One Way Or Another

Coca-Cola, a carbonated soft drinks brand, launched a sensory pop-up experience for consumers in Ireland to increase market share for its Coca-Cola Zero product.

Campaign details

Advertiser: The Coca-Cola CompanyBrand: Coca-ColaAgency: Verve The Live AgencyCountry: Ireland


Coca-Cola has a number of beverages in the portfolio with and without sugar, however they felt they needed to develop a campaign bringing the portfolio under one master brand . Coca-Cola Original Taste was losing volume share with a slow trajectory for the portfolio, highlighting a need for a fast recruitment strategy for Coca-Cola Zero Sugar as consumers were moving their choice to low or no sugar variants.

How consumers are making beverage choices in the Carbonated Soft Drink category...

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