Bodegas Barbadillo: Cosas de Mar

Barbadillo, a wine producer in Spain, increased brand awareness in Spain by launching an original TV sitcom representing each of its brands and moments of consumption.

Campaign details

Advertiser: Bodegas Barbadillo Brand: Barbadillo Agency: 360° Marketing y Comunicación Country: Spain

Background

Castillo de San Diego is the number one brand of bottled white wine in Spain. Few people name this brand in Spain by its real name. It is commonly known as Barbadillo since the name of the winery is very present in the label.