Almond Board of California: Recharge your day

Almond Board of California, a non-profit organisation, promoted the consumption of almonds in Italy by creating a series of TV spots that showed consumers how they provide the energy needed for an everyday boost.

Campaign details

Advertiser: Almond Board of California Brand: Almond Board of California Agency: True Company Country: Italy

Background

Almond Board of California is a non-profit organization that administers the Federal Marketing Order representing almond producers under the supervision of the United States Department of Agriculture.