Alfasigma: Neoborocillina Gola Junior

NeoBorocillina, a brand of sore throat treatments, promoted its new line of sore throat products aimed at children in Italy by creating videos based on children's imagination.

Campaign details

Advertiser: AlfasigmaBrand: AlfasigmaAgency: True CompanyCountry: Italy


NeoBorocillina is an historical Italian brand dedicated to the treatment of the sore throat in adults. In 2018 its goal was to extend its offer to children by launching NeoBorocillina Gola Junior, a new product line.

This aspect represents a big challenge and an opportunity at the same time: on one side we had the great responsibility to build the brand presence starting from zero considering the equity of the brand. On the other side we were free to develop an integrated communication plan...

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