Softlogic Life Insurance: Ring ring, hey it's good news!

Softlogic life, a life insurance company, encouraged people in Sri Lanka to take out life insurance by leveraging the influence of the postal service.

The Summary Statement

Elections, A Global Pandemic, Lockdowns and Millions of Daily Wage Earners in Sri Lanka affected as a consequence. Life Insurance would be the last thing on their minds. The marketing budget cuts companies carried out during these times also didn't help. And yet amidst these unprecedented circumstances, our unique media strategy supported Softlogic Life to penetrate an untapped market by achieving great reach and visibility with a mere USD 16,500 budget during the launch, generating a pull effect for micro life insurance in a country which had only 14.4% life insurance penetration to begin with. The product...

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