Pacific & Orient Insurance: PrOmilej

Pacific & Orient Insurance, an insurance company, launched the PrOmilej campaign to help Malaysians who drove less save money on car insurance.

Summary Statement

The PrOmilej campaign was launched by Pacific & Orient Insurance to help Malaysians who drove less save money on car insurance. While this type of insurance can be found in countries such as the United States of America, PrOmilej would be the first and only one in Malaysia to launch such an innovative product — so Pacific & Orient Insurance wanted us to debut it with a bang!

We came up with a powerful awareness campaign on social media that pushed creative boundaries and made it as undeniably provocative as possible. Advertisements on Facebook, Instagram and YouTube were...

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