Macksons Paints Sri Lanka: Multilac auspicious color almanac

Macksons Paints Lanka, a paint store, increased sales of its paint during lockdown in Sri Lanka by launching a paper ad with a hole in the middle that people could turn into a wall hanger which highlighted their old paint colour and encourage them to repaint.

The Summary Statement

In Sri Lanka 86% of the population celebrates New Year in April when the sun moves from Pisces to Aries. And it is the festival of the country and also the biggest season for selling paint in the year as majority of the Sri Lankans colour wash their home for new year.

Due to covid 19 spike all marketing plans were drawn back. Multilac, a reputed paint brand with the heritage of 25 years needed to find a new way to engage with the customers predicting this situation. The brand changed their marketing plans to a seasonally...

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