PFLAG Canada: Destination Pride

Pflag Canada, a charity for LGBTQ+ people in Canada, created DestinationPride.org – a data-driven search platform that reimagines the Pride flag as a dynamic bar graph, which visualizes the world's LGBTQ+ laws, rights and social sentiment.

Agency: FCB/SIX

Objectives

As with many marginalized groups, the global LGBTQ+ community has been engaged in a long and ongoing struggle for equality. To a large extent, that struggle plays out across a country's laws, rights and cultural landscape. For example, marriage equality, adoption, blood donation, military service rights, even the rules surrounding gender assignment on government documentation - each can have a profound impact on a person's life. And each are governed by specific public policies and laws. This is a lot of data. And navigating it creates ongoing complexity.

From its work as a peer-to-peer not-for-profit supporting...

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