Pedigree Child Replacement Programme

Pedigree, a pet food brand, increased its sales and dog adoptions by creating the Pedigree Child Replacement Programme, which targeted the parents of children who have left their home in New Zealand.

Advertiser: Mars PetcareBrand: Mars Pedigree Adoption DriveAgency: Colenso BBDOCountry: New Zealand

Objectives

Pedigree's brand purpose is a simple one; to make the world a better place for dogs. They believe that dogs, in their joyful innocence, provide happiness...