Campaign details

Brand: Pearl iZUMi
Brand owner: Pearl iZUMi
Lead agency: IMM
Country: United States
Industries: Clothing & fashion retail
Media channels: Email marketing, Mobile & apps, Online display, Search marketing, Social media
Budget: Up to 500k

Executive summary

As the digital ecosystem continues to grow at an exponential pace, more data is being generated than ever before. Marketers and agencies, small and large, increasingly find themselves with massive amounts of siloed datasets and black-box analytics from a growing number of media publishers, technology providers, third-party data aggregators, offline data sources, and countless other platforms. Despite this data goldmine, the challenge of managing these datasets in a transparent manner is crucial for agencies to overcome and efficiently dictate marketing strategies, inform media buying, effectively manage media investments and drive ROI for their clients.