Hiroshima Tourism: Oyster Kanji Dictation Workbook

Japan's Hiroshima Prefecture created a school workbook to educate citizens about the region's local oysters, increase consumption and make them a local tourism asset.

Campaign details

Brand: Hiroshima TourismBrand owner: Hiroshima PrefectureLead agency: I&SBBDO Group, KOO-KIContributing agencies: BBDO J WESTCountry: JapanIndustries: Destinations and locationsMedia channels: Content marketing, Public relationsBudget:...