Orange Tunisia: The Hashtagging Grandpa

Tahaab Rais, Mongi Bhouri

Telecoms brand Orange used a multichannel, branded content approach, featuring a grandad, to appeal to young people and turn around its image as an old-fashioned brand in Tunisia.

Campaign details

Brand: Orange TunisiaBrand owner: Orange Lead agency: FP7 McCann TunisContributing agencies: UM Tunus, Propaganda ProductionsCountry: TunisiaIndustries: Telephone & internet servicesMedia channels:Content marketing, Online video, Social...

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