OMO: The least active kids in history

Tahaab Rais

This case study shows how OMO, a detergent brand, launched a live-streaming campaign to showcase children's sedentary lifestyle and increase brand awareness and sales in the Middle East.

Campaign details

Brand: OMOBrand owner: UnileverLead agency: FP7/DubaiContributing agencies: PHD Dubai, Magna DubaiCountry: Middle EastIndustries: Laundry productsMedia channels: Content marketing, Online video, Other & ambient media, Social mediaBudget:...

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